# Alfredo Jaar: *A Logo for America, 1987*

Sep 10 – Oct 24, 2026 · on view

Jaar’s 1987 Times Square animation objecting to the use of “America” for the United States, traced through four decades of later versions.

Jaar made A Logo for America for the Public Art Fund’s Messages to the Public series, an animation that ran on the Spectacolor sign in Times Square in April 1987. A newly digitized version plays at large scale in a darkened room, and the original storyboard drawings are shown for the first time.

Photographs, lightboxes and videos follow the work’s later restagings, including one on a barge off Miami Beach, and how its imagery has spread into wider media.

Full details: [galerielelong.com](https://galerielelong.com/exhibitions/277-alfredo-jaar-a-logo-for-america-1987/)

## At [Galerie Lelong & Co.](https://onview.so/manhattan/galerie-lelong-and-co.md)

Gallery in Chelsea, New York City.

- Address: 528 West 26th Street, New York, NY 10001
- Hours: Tue–Sat 10–6
- Website: https://galerielelong.com
- Directions: <https://www.google.com/maps/dir/?api=1&destination=Galerie%20Lelong%20%26%20Co.%2C%20528%20West%2026th%20Street%2C%20New%20York%2C%20NY%2010001>
- On the map: https://onview.so/manhattan/map/galerie-lelong-and-co

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